Spread-za-tura

I just received two shirts for a customer from Individulized and they are beautiful.

These shirts feature, the "artisan collar." The customer ordered shirts with the "como" collar, but he wanted to try something different. The artisan collar is a variation of an Italian spread collar much like the "como" collar but with longer collar points.

Many don't realise that the most important aspect of selecting the shirt is the collar and cuffs. In theory you would always wear your jacket, hiding everything but these two areas of the shirt.

The collar and cuffs are unfused to create a garment that provides the wearer with comfort in the areas of the shirt that receive the most wear.  I think having a softer collar and cuff is one aspect of clothing that gives clothing that casual elegance which the team at DeeR try to impart to our customers.

Personally I don't like stiffness in clothing. I think if you wear stiff clothing you end up looking like a stiff or at least self aware.

I prefer the more casual approach. Fred Astaire was rumoured to have thrown his jackets and clothes up against a brick wall to push all the stiffness out of them. This is probably taking things to extremes so I try to try to impart this ideal in tailoring whether it is a softer shoulders or shirt collars or fabric.

The Italian's in their dress have mastered the art of "sprezzatura." Sprezzatura is translated as "non chalance" or the art of making something difficult look easy. This is the ideal, when done correctly.  Some people think it means leaving a button on a sleeve undone or unbuckling a shoe but if thats all you did, then you become a caricature and then you might as well wear really tight jackets with tighter pants that have been hemmed at mid calf.

For me its about being comfortable in clothes because that means it makes me more comfortable in a variety of situations and out of that comes a certain type of attitude or charisma from the person wearing the clothing that transcends the clothes themselves.

Blue Gingham Check. 100% 2 Ply Cotton. Signature. 2 Button Rounded Cuff. French Front. Made in USA.

Light Blue End on End. 100% 2 Ply Cotton. Signature, 2 Button Rounded Cuff. French Front. Made in USA. 

Deer - Custom Shirt Program

We are pleased to announce that we now offer a Custom Shirt Program. 

The brand we are working with is stocked among the finest stores in The United States and Japan such as Saks Fifth Avenue, Neiman Marcus and Beams and have been in the custom shirt business for 49 years.

Choose from a selection of 200 staple fabrics for every occasion and fabric quality, 26 collar styles and other personal and fit options manufactured at the company's factory based at Perth Amboy, New Jersey USA.  All  of this is available now for an extremely competitive price. 

We will be previewing this new service during our trunk show.